We value all of our consumers and take introduction of new products and features very seriously. Leagues were one of the most requested features from our players, adding a new social layer to the game where players are challenged to compete, improve and win. In late Q2 our Poker product, which just celebrated its 7th birthday, introduced a new web feature called Leagues. This past quarter, we launched a number of new features in our Poker and Slots games as part of our effort to deliver consumers authentic casino experiences. Looking at our Casino business, in Q2 our teams generated double digit bookings growth across the franchise, with bookings up 13 percent sequentially. For example, as a result of our testing, we have found our players want to play more games simultaneously and at a quicker pace, so we have tuned our features to deliver that desired game play and improve the overall player experience. In terms of our Words With Friends franchise, in March we entered geo-lock in select markets and we have slowly ramped into more geographies to pursue deeper consumer insights which are positively influencing our game development process. Moving these two releases to the back half of the year is allowing us to further test these games and generate player feedback that will lead to a higher quality experience. Deliberately holding back these games was an important decision for us and not one that we took lightly. Turning to our other franchises, as Don mentioned, Q2 was a launch quarter for us and we expected some volatility as we prepared for the global launch of two franchise mobile products – New Zynga Poker and the New Words With Friends.
#Clive downie tv
We are pleased with the return on our investment for this TV campaign and we expect to engage in more targeted, highly strategic marketing initiatives including future TV campaigns for top priority products. In July, we launched Zynga’s first national television ad campaign with a goal of reaching new consumers.
We are also introducing new ways to connect consumers to our products. Based on the results of our Summer Event series, our teams have operationalized their learnings and developed a robust event schedule for Country Escape that we believe will add more value to consumers and grow the game over time. chart positions including Top 5 Grossing on iPad, and Top 10 Grossing on both iPhone and Google Play. Additionally, last month the game achieved top U.S.
#Clive downie series
On the mobile front, since FarmVille 2: Country Escape’s worldwide launch, we have received meaningful feedback from our players which has allowed us to iterate and improve the game with a number of post-launch features such as our Summer Event Series.Īt the end of June, our first event in the series received an incredible consumer response and – as a result of the feature – we saw a 75 percent increase in average daily bookings for the game. may also be known as or be related to UNITY SCHOOL OF CHRISTIANITY and with our FarmVille franchise, we are pleased with our team’s continued commitment to delight consumers through our live web services of FarmVille 1 and FarmVille 2. The data presented on this page does not represent the view of and its employees or that of Zippia. None of the information on this page has been provided or approved by. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information.
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